Main Quest or Side Quest? Prioritizing Business Goals for Long-Term Success

In video gaming, players often have a central mission or "main quest" to complete to finish the game and achieve victory. Along the way, however, gamers are tempted by various "side quests"—smaller missions that offer additional rewards but aren't essential for completing the game. Similarly, businesses often struggle to focus on their main objectives while smaller opportunities or "side hustles" crop up to distract them.